Launching Hyundai MotorStudio Senayan Park to outrank its global site

The brief

Ahead of opening the new gallery at Senayan Park, the team needed a website that could promote their programs and products and earn visibility on its own. There was no existing organic footprint to build on.

Approach

The strategy was centralization: one well-structured property carrying the brand's topics rather than scattered microsites. Get the foundation provably correct at launch, then publish consistently against clear topic clusters.

Execution

• Partnered with the web developer so the site launched error-free and fully indexable, with no post-launch cleanup.
• Mapped keyword research to a topic cluster model across lifestyle, sustainability, and technology and innovation.
• Shipped 200+ articles in the first year, each slotted into the internal-link structure.

Results

The site reached roughly 120K organic sessions in its first year and ranked more than 1,300 keywords at the top position. By the end of the engagement it was drawing about ten times the organic sessions of Hyundai MotorStudio's global site. A clean launch and a disciplined content model beat a much larger, older property.