I build organic growth systems for products where the stakes are high.
For eight years I’ve worked on SEO from the inside of engineering and product teams, not from a slide deck. My focus is the place where scale meets constraint: millions of URLs, multiple regions and languages, and the compliance reality of regulated finance.
Today I’m Senior SEO at Gotrade, a global trading platform. Before that I led organic growth at fintech Nanovest and consulted for brands including Hyundai MotorStudio, RCTI+, and Kargo. The throughline is the same: treat rankings as an engineering problem, and build systems that keep working long after launch.
Technical SEO at scale
Crawl economics, log-file analysis, indexation, internal-link architecture, and Core Web Vitals on sites with millions of URLs.
Programmatic SEO
Page templates and data models that capture transactional intent across thousands of URLs without tipping into thin content.
Regulated & YMYL growth
Fintech and trading: content workflows and trust signals that hold up under compliance review and Google’s quality systems.
Migrations & launches
New sites and consolidations that ship fully indexable and hold their rankings through the cutover.
- Present
Senior SEO / Gotrade
Organic growth for a global, multi-region trading platform.
- 2022-2024
SEO Specialist / Nanovest
Fintech: fixed indexation and built programmatic landing pages for crypto, US stocks, and gold.
- 2021-2023
SEO Consultant / Hyundai MotorStudio Senayan Park
Launched and grew the new gallery site past its global counterpart.
- 2021-2022
SEO Specialist / Nesto
Built a clean SEO foundation for a new marketplace and its blog.
- 2019-2020
SEO Specialist / RCTI+
Scaled organic from under 100 to 1.5M with an auto-generating page framework.
- 2018-2019
SEO Specialist / Sribu / Sribulancer
On-page, off-page, and a rebuilt lead-capture UX across two marketplaces.
- 2017-2018
SEO Writer / Kargo Technologies
Programmatic pages and content for a B2B logistics inbound engine.
Working on a surface that’s hard to rank?
Open to select consulting, advisory, and speaking. Best way to reach me is email.